SMP: The Hottest Hot sauce in the Known Universe
Product: The Psycho Hot Sauce
Target Audience: Spice addicts / Hot Sauce Enthusiasts
Product: The Psycho Hot Sauce
Target Audience: Spice addicts / Hot Sauce Enthusiasts
Context: Dingo Sauce CO., Is a Fremantle based hot sauce company that were launching a hot sauce called the “Psycho Hot Sauce”. The campaign leaned into the naming of the sauce, and insane asylum theming. The sauce had been featured on the YouTube show “Hot Ones” ever since then the brand has latched on to this show
and lost Its individuality so I avoided mention of the show.
and lost Its individuality so I avoided mention of the show.
Instagram Paid Carousel:
Youtube Video:
Script:
00:00
Notes: Lights turn on an man is in shock. Camera slowly Zooms in.
SFX: fluorescent light buzzing
00:03 Notes: Man starts to shake, While camera zooms in.
VO: Grunting
00:06 Notes: Camera zooms in to the point of a close up. The mans eyes shows the logo.
The scene cuts away with the thud effect.
SFX: Muffled Thud
00:07 Notes: Shot quick cuts to the product, as sounds of fire Crescendos
SFX: Muffled Thud, fire crackling
00:11 Notes: Fire gets more and more vigorous. Then cuts away again with thud.
SFX: Smoke alarm beeping, Fire gets louder, Muffled Thud*
00:12 Notes: scene cuts back to product as if nothing happen.
SFX: Silence
VO:“Dingo sauce co.’s new psycho sauce will have you mad”
A4 Magazine Prints:
