SMP: The fastest way to stay ahead of the world
Product: Overture - a new plane model twice as fast
Target Audience: Premium business traveler's who value time
Context:
Boom Supersonic is a company that have developed a plan called the overture. This plane can go twice the speed of current passenger planes. A similar plane called the Concord used to be around however it used to cause damage due to its sound and was retired. Qantas has hypothetically bought these new planes and wish to commercialise them for CEO/CFO business flyers. The campaign is based around highlighting the speed of these new planes.
Digital Bilboard Screens
Economist Print Magazine
Linkedin Video 15 seconds
Script:
00:00 Notes: Empty city street in finance and business sector.
SFX: Ambient city sounds
00:02 Notes: Person walks into frame
SFX: Foot steps
00:04 Notes: Person continues walking
SFX: Foot steps
00:07 Notes: Person continues walking and is about to leave frame
SFX: Foot steps
00:8 Notes: Person leaves frame, lighting gets darker as plane is heard flying over
SFX: Foot steps stop, Airplane engine
00:09 Notes: white text appears on screen
00:11 Notes: New white text appears